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From Stranger to Superfoods: How a Newcomer to the UK Launched a Unique Breakfast Revolution
Hello, I'm Jia, the soul behind The Earthy. I embarked on a new adventure by moving to the UK from Australia in July 2022. Arriving here for the first time, with no local connections and just my entrepreneurial dream, was a daring leap!
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Navigating through the fast-paced British lifestyle, I noticed a trend of sacrificing nutrition for convenience, and the absence of Asian superfoods like matcha, goji berries, and black sesame in mainstream breakfast choices.
It sparked a question in my mind: Why can't we have breakfast options that are both convenient and nutritious, infused with the exciting flavours of my Asian heritage?
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That's how The Earthy was born. Our Asian-inspired superfood overnight oats are are a testament to this vision, blending Eastern superfoods with Western convenience. Handcrafted in small batches, our products use no added sugar and introduce the UK to some amazing Asian superfoods.
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Feel good from the inside out
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Through The Earthy, I'm not just offering you a product; I'm sharing a piece of my journey, my heritage, and my heart.
So, if you find yourself in a hurry some morning, or in that notorious 4 pm slump, remember this: starting your day the right way can make all the difference. And I'm here to make that a little easier for you :)