![](http://theearthyfoods.com/cdn/shop/files/IMG_5467_ea1220de-ac6c-4339-9c8a-097e06a4ec2e.jpg?v=1693403155&width=3840)
From Stranger to Superfoods: How a Newcomer to the UK Launched a Unique Breakfast Revolution
Hello, I'm Jia, the soul behind The Earthy. I embarked on a new adventure by moving to the UK from Australia in July 2022. Arriving here for the first time, with no local connections and just my entrepreneurial dream, was a daring leap!
![Peanut & Jujube Superfood Overnight Oats - crunchy peanuts with sweet, red jujube pieces, ready to eat in glass jar](http://theearthyfoods.com/cdn/shop/files/IMG_0567_656e20dd-e0e2-4df7-9ad9-0a77dff8e3c6.heic?v=1700779528&width=1500)
Navigating through the fast-paced British lifestyle, I noticed a trend of sacrificing nutrition for convenience, and the absence of Asian superfoods like matcha, goji berries, and black sesame in mainstream breakfast choices.
It sparked a question in my mind: Why can't we have breakfast options that are both convenient and nutritious, infused with the exciting flavours of my Asian heritage?
![Matcha & Macadamia Superfood Overnight Oats - creamy texture with vibrant green matcha and chunky macadamia nuts](http://theearthyfoods.com/cdn/shop/files/DSC09032_d2e2a49b-3e54-4f0b-979a-ab1ca174b07c.jpg?v=1700750260&width=1500)
That's how The Earthy was born. Our Asian-inspired superfood overnight oats are are a testament to this vision, blending Eastern superfoods with Western convenience. Handcrafted in small batches, our products use no added sugar and introduce the UK to some amazing Asian superfoods.
![](http://theearthyfoods.com/cdn/shop/files/DSC07025.jpg?v=1636584707&width=3840)
Feel good from the inside out
![oasted Black Sesame Superfood Overnight Oats - rich, nutty flavor with a deep, dark sesame appearance in jar.](http://theearthyfoods.com/cdn/shop/files/IMG_4029.heic?v=1700750903&width=1500)
Through The Earthy, I'm not just offering you a product; I'm sharing a piece of my journey, my heritage, and my heart.
So, if you find yourself in a hurry some morning, or in that notorious 4 pm slump, remember this: starting your day the right way can make all the difference. And I'm here to make that a little easier for you :)